Hi there,

I'm Natalie.

Senior UX Designer
UX Strategy, Conversion & Digital Innovation

 

 

Natalie Höhler
ABOUT ME

Meet the Designer

User experience is about creating seamless, user-centric digital experiences that drive engagement and conversion.


I’m Natalie Höhler, a Senior UX Designer specializing in UX strategy, user research, accessibility, and conversion optimization to craft intuitive and impactful experiences. My passion lies in bridging the gap between business goals and user needs, ensuring every interaction is meaningful and effective.

With a strong background in UX and product design, I have led initiatives that modernize digital experiences, streamline booking journeys, and enhance accessibility across platforms. My expertise includes:

🔹 Product Strategy & UX Design – Designing user-centric solutions that align with business objectives and market trends.

🔹 User Research & Data-Driven Insights – Conducting in-depth research to uncover user behaviors and pain points, turning insights into actionable improvements.

🔹 Accessibility & Inclusive Design – Advocating for digital experiences that are usable by everyone, ensuring compliance with accessibility standards (WCAG).

🔹 Conversion Optimization – Enhancing user flows and UI components to increase engagement, retention, and revenue through personalization and intelligent systems.

🔹 Mentorship & Leadership – Guiding teams and fostering a collaborative, user-first mindset to elevate UX practices and communication between design & development.

I believe that great digital experiences are built at the intersection of strategy, empathy, and innovation. By combining research, data, and design thinking, I create solutions that not only look great but also perform and convert.

Let’s connect and chat about how we can make digital experiences better—together. 🚀

Visionary

I thrive on seeing the bigger picture and anticipating future user needs. By combining data-driven insights with creative problem-solving, I design scalable digital experiences that not only meet current expectations but also set the foundation for long-term success.

Organized

With a structured and methodical approach, I bring clarity to complex design challenges. From planning user research to managing design systems, I ensure that every project is executed efficiently to deliver results without compromising on creativity or usability.

Collaborative

Great design doesn’t happen in isolation. I believe in teamwork and actively engaging with stakeholders, developers, and fellow designers to craft the best possible user experiences. By fostering open communication, I help bridge the gap between business goals and user needs.

  • 32+
    projects completed
  • 100%
    commitment
  • 296h
    spent on user research
  • 10000 +
    engaged users
Explore. Ideate. Plan. Create. Build. Maintain.
Explore. Ideate. Plan. Create. Build. Maintain.

 

Portfolio

Explore a few of my projects

*A password is necessary to access the projects. Contact me.

View all projects 🔗
FUN FACTS

Things I love to do

jewelry
Jewelry Clay & Resin Accessories

Creating things with my own hands fills me with immense joy. Whether it's molding clay, casting resin, or assembling components - I can fully express my creative vision in my projects. Go check out my Instagram 🔗.

Goshuin book
Travel Collecting Goshuin stamps

I love exploring the countryside and various temples and shrines of Japan. Did you know that each temple has its unique prayer stamp called 'Goshuin'? This is my way of appreciating the culture of this beautiful country.

strawberries
Gardening 100% Relaxation

While I don't think I have a green thumb looking at the mortality rate of my plants, I do enjoy gardening and caring for my silent housemates. Especially working in the garden let's me disconnect with the everyday hustle.

coral reef
Snorkeling Exploring underwater worlds

By now I think you got an idea of what kind of hobbies I enjoy 😄. Being able to disconnected with the world and instead exploring the stunning reefs of Australia, Japan or Spain fills me with wonder and great appreciation of the world sourrunding me.

Let's connect!

If you have a project in mind or are simply interested in finding out more, get in touch and let’s get things moving.